THINGS YOU SHOULD KNOW ABOUT THE PENGUIN UPDATES.
It is a known fact that major search engines on the internet are constantly tweaking and updating their search criteria to ensure that whatever results they provide to the users are always fresh, up-to-date, and contains relevant and useful information that fits exactly what they are looking for. Any search engine update, once it is implemented, must also be adopted by the websites if they want to ensure strategic placing in almost all of the results generated by these search engines. This is necessary because it is important to make sure your site is always generated in the top results to guarantee you great results in getting clicked and opened by searchers.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. As most digital marketers and SEO professionals have discovered, making sure that site is updated and running with the latest search engine optimization is often a difficult and quite a daunting task. These search engine updates are the stimulus when it comes to determining how SEO providers and digital marketers would implement and design their marketing campaigns. Disregarding and overlooking the updates and changes imposed in these search engine results would be setting your site up for severe penalties and potentially losing your online visibility as well.
It does not really sound so bad once you consider that most of these updates are there only to make sure that user experienced is enhanced, and that all of this are geared to better providing them better results. Most of the updates are primarily intended to reduce any web spamming and keyword stuffing strategies that are commonly seen in an effort to promote the website.
One update implemented like this would be the penguin 4 update.
The update was implemented in order to guarantee that whenever the search engines would find results and information, it is what is appropriate and are only the right ones with good, useful content. Though it has also resulted in users preferring to go for the same search engine whenever they needed its services since they know it would constantly provide them relevant and useful information.
It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. In effect, it had resulted in millions of websites losing their strategic positions in the search engine results.
So, unless you want your site demoted or be totally removed from all the search results, make sure that only natural links are present in your site and that you have nothing but good content to boast of.