Google Penguin’s Newest Update and What You Need to Know
First off, what is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. The way that Google Penguin punishes these websites that violate the aforementioned guidelines is that they decrease their search engine rankings. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. These techniques are also known as link schemes, and are done by tampering with the links that point to a specific page, and in the process increasing the rank of the webpage.
In other words, Google Penguin is a filter for sites that are spamming Google’s search results. They need Google Penguin to detect these kinds of spam because Google’s regular spamming systems aren’t able to detect these. The Google Penguin filter runs periodically, and in the process catches sites that are routinely spammy, giving the sites a chance to improve their websites until the next time that Google penguin filter runs.
Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. The latest Google Penguin is named Penguin 7, or otherwise known as Penguin 4.0, and was released recently, namely September 23, 2016, including major updates in its wake.
Google Penguin 4.0 has now a significant feature that is a big improvement from its previous counterparts and it is the ability to work in real time. Google Penguin only used to run on a periodical basis, from a few weeks to a few months, but now Google Penguin 4.0 is already running constantly. This means that Google penguin 4.0 will capture, free and recapture any site that violates Google’s spam algorithm. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.
By using Google Penguin 4.0, you are much more encouraged to keep your website in top shape, and constantly improve it, as well as using non-illegal, fair and tested techniques to rank your website in Google’s search engines. You also have to consistently audit and review your website and it’s links and perform necessary cleanups.
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